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Global Business and Management Research: An International daybook CSR and unexclusive BANK Bhd. (Malaysia) Thakur Rajendar Singh, Sofri Yahya, Azlan Amran, Siti Nabiha Universiti Sains Malaysia (USM), Malaysia Abstract Background - Public consign Bhd. (PBB) is iodine of the leading banks in Malaysia with a large part in the market capitalization. This project brings into picture the role of the businesses in the rescriptliness and their impact to discordant(a) societal and environmental factors. PBB has involved itself with various CSR ( incorporated mixer Responsibility) activities and is been doing consistently good in price of economic performance. Methodology - Various frameworks like Triple tramp ph matchless line and MAW Approach (Mitchell, Agle and Wood) has been apply to psychoanalyse the activities carried out by PBB. CSR theories and Reporting concepts were discussed in order to analyze which theory or reporting guideline is beingness used by PBB. CS R by HSBC and CIMB bank, Malaysia, has been reviewed in order to benchmark many of the best practices, which tolerate be applicable or which bear be adoptive by PBB to widen the CSR activities, without disturbing the stand for activities undertaken by it.

Findings - any(prenominal) of the key focus aras which require a undecomposed procession like the discussions of Disaster Types in Malaysia, FORUM 21 were being suggested to PBB, to expand its CSR into these areas. Keywords: CSR, Corporate Responsibility, Sustainability Paper type: conceptual 1.1 Introduction Corporate Social Responsibility is defined as O pen and ingenuous business practices that a! re based on ethical value and respect for the community, employees, the environment, shareholders and other stakeholders (Public Bank). Being one of the leading financial institutions of Malaysia, Public Bank Bhd. Understands the need for the CSR (Corporate Social Responsibility) and creates value for totally its stakeholders. The key or the prime areas in which Public Bank Bhd. Is involved in terms of CSR are: a) Nation Building...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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