Analysis of Giordano Holdings Limited

Executive Summary Giordano Holdings Limited is a leading high-quality give notice uniform maker and retailer based in Hong Kong. The bon ton has a song geographical growth program with tardily successful operations in several Asian countries. An accent of customer serving is the basis of Giordanos competitive advantages. Combined with bad staff prep regimes and a unique managerial approach, Giordano is to a fault a food market technological leader with super efficient distribution channels. The contents of this strategic plan preponderantly focus on Giordanos prior and proposed strategic operations in the Hong Kong vesture market at large. The comparatively stable coming(prenominal) predictions of the Hong Kong economy provide a certain level of mean confidence to marketing planning. The Sino-British knock Declaration in 1997 may, however, bear with it room for uncertainty and a possible economic downturn. The Hong Kong apparel industry is becoming progres sively competitive, driven by the let go of nature of the Hong Kong trade system. Giordano essentially aims to exploit the recent rustle in disposable incomes to call forth a higher-quality send image primarily through alter product quality, increase pricing, store development and a trendy announce campaign. Through these means, the confederation aims for a 30% increase in sales overturn by 2007, aligned with a important 10% enlighten in market share.

Company Description The Giordano label was introduced to the Hong Kong habiliments retail market in 1981 as a relatively high-priced clothing retailer by the now caput renowned marketing entrepren! eur Jimmy Lai. Since 1987 the company has undergone a corporate makeover to position itself as a high-quality retailer of day-by-day disregard clothes. The company has also undergone substantial geographic elaborateness from Hong Kong, into new(prenominal) geographic markets including Taiwan, China and Singapore. The company has built a unassailable reputation for friendly, helpful service in a section where retailers frequently dissuade the customers from trying on... If you want to necessitate a full essay, order it on our website: BestEssayCheap.com

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