Skagen Design Marketing Analysis

S.W.O.T. Analysis Strengths: 1. Skagen instauration frequently release upstart and update intentions retentiveness current customers interested in their products and attracting new customers with new designs. 2. Skagens fast pace of growth, the club has been listed as nonpareil of the immediate growing companies in the U.S.A. by publications much(prenominal)(prenominal) as Inc. Magazine. 3. Skagen take care watches have a relatively high product recognition with their watches launched in popular magazines much(prenominal) as vogue, sponsorships of popular T.V. shows much(prenominal) as booster McBeal and use of outdoor advertising such as billboards. Weaknesses: 1. The go downed range of products Skagen Design produce limit the revenue and kale the company can make. 2. With watches only visible(prenominal) in mainly atomic number 63 and North America Skagen design doesnt have the global reach of most of its competitors. 3. Skagen D esign is only a meek company in simile to its competitors with the company only employing carbon employees. Opportunities: 1. Entering into emerging markets such as China and India where on that point is a growing longing for consumer goods. 2. Expanding the product range by designing products such as fashion accessories and home furnishings could profit business and the companys profile. 3.

Making an on job store visible(prenominal) would increase the availability of products potentially increasing sales. 4. Producing a cheaper line of watches could attract more customers such as teenag ers. Threats: 1. Many enormous comp! etitors to compete with such as Calvin Klein, Gucci and Swatch, who have much big resources than Skagen Design, 2. The current global scotch climate of recession in many countries cut slay sales as pot make less non-essential purchases. 3. The companys sponsorship of a cycle team who was implicated in the scandal of one of their cyclists doping could eliminate a negative encounter of the company to some people. Q.1. What natural covering criteria should Skagen Designs...If you want to get a full essay, order it on our website: BestEssayCheap.com

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