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1. Abstract This article presents the over tout ensemble deal strategies among the different players across the article of tog industry in Mauritius. The aim of our research was to supply how these array and companies settle with the customers with what physical body of benefits and unique pro positions, how the companies reacts with the increasing level of competitions, what companies schema administrator are adopting to cope with the fast changing sm all told and big environment. Our findings suggest that a properly used marketing dodging is a factor for success in the Mauritius apparel industry. The research results addresses to the clothing industry mainly and use of quaternion groups of companies to show the changes in the industry properly. Companies which are offering evening scrubs wear, Informal wear, Ethnic wear and Sportswear. It will show how all the four companies adopt a proper marketing scheme among its different stakeholders so as to be profitable and come across their customers with what they are providing to them. 2. Introduction Clothing industry is one of the largest industrial affect forkinges in the world. The number of workers employed and the share of the hearty return within the industrial sector actually makes it the leaders branch in many countries.

It ranges from heavily capital-intensive industries (spinning, weaving, knitting, textile coating) to perfect labour-intensive work (clothes confectioning). Fashion predominates in the clothing industry, which makes it specifically and unceasingly influences by the culture of fashion. D esign and trademarks represents intangible a! ssets, which induce comparatively permanent sources of competitive advantage, and therefore depend crucially more or less of the marketing variables. Understanding the antecedents and con-sequences of betrothal in fashion clothing is important, as fashionable clothing occupies a focal position in the lives of many muckle and, as such, has both of import social and economic honour in many societies. The...If you privation to get a full-of-the-moon essay, order it on our website: BestEssayCheap.com

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