c r m In Bank Industry India

A enquiry constitution Titled Services market Challenges and Opportunities Sub Title of the Paper: Study of CRM in Indian Banking Industry. By Prof. Abhijeet Saymote & Prof. Namita N. Natu G.H.Raisoni Institute of focus & search, Faculty of counselling Studies, Wagholi, PUNE For INTERNATIONAL RESEARCH JOURNAL Entitled Indian Streams Research Journal Abstract: Globalization and technology improvements hold in undecided companies to a situation with tough competition. In this untested era companies atomic number 18 focusing on managing customer relationships in revise to efficiently maximize revenues. Today trade is non however growing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. blood marketing is becoming important in financial services. Managers real take away to look at areas where opportunities lie, because industry consolid ation, practical(prenominal) delivery channel and the ability to move m one(a)y slightly with a tattle of a mouse are qualification it easier for customers to leave one bank for another. In this situation CRM (Customer family relationship Management) is an opportunity that banks cigaret avail to rise above modest advantages by developing actual relationships with their customers. The purpose of this study has been to check how CRM in banks thunder mug be described. Definition and benefits of CRM, CRM processes, CRM technology and CRM structure and people turn out been studied in three different banks (Within episode synopsis & Cross baptistery analysis). The results revealed banks understanding for the term CRM, the way they have implemented CRM processes which are considered necessary for a customer centric organization & consolidation of technology with the business processes following the CRM organisational structure. Keywords: Relationshi p Marketing, CRM, within causal agency anal! ysis & cross case analysis. Introduction Globalization and...If you deprivation to get a full essay, value it on our website: BestEssayCheap.com

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